Vals analysis essay

Experiencers tend to be young, enthusiastic, and impulsive consumers (Vals Survey). Additionally, this dimension seeks variety and excitement, savoring the new, the offbeat, and the risky (Vals Survey). An experiencer’s energy finds an outlet in exercise, sports, outdoor recreation, and social activities (Vals Survey).

VALS assigns individuals a VALS type on the basis of their responses to questions in the VALS Survey. A VALS-typing population of interest, such as customers or constituents, is the first step in a VALS approach to achieving strategic marketing and communication goals.

After analyzing Zumthor's project with 2D and 3D diagrams, a large model was constructed to highlight the most important of these diagrammatic explorations. Sign up or Sign in to view personalized recommendations, follow creatives, and more.

The various VALS types that one could be categorized under are innovators, thinkers, achievers, experiencers, believers, strivers, makers and survivors. Some are definitely easier to manage than others. I would say that innovators, achievers and experiencers are the most difficult to manage.