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The best chain eating place twitter reactions to ihop changing its name to 'ihob' some people known as it a stigmatization fail, others aforementioned the b should really stand for bankruptcy, but 1 thing is.
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How long has the IHOP been in business?
For nearly 60 years, IHOP has positioned itself as a breakfast destination for its pancakes. But it clearly saw hidden value in another, ignored item on its menu – its burgers – and with a single tweet, opened the doors to the lunch and dinner markets.
What was the reaction to the IHOP tweet?
IHOP’s tweet spawned a viral discussion on social media, drawing both praise for what many saw as a bold move, and criticism for what others saw as a flop.
Is it good for IHOP to be with IHOb?
“Just the sheer volume of talk about IHOP and IHOB is a fantastic win for that company,” said Wharton marketing lecturer Jason Riis. IHOP should find profit in the talk about it, even if what’s said is not always complimentary.
What does the B in IHOb stand for?
In the days before the “B” in IHOB was revealed to represent “burgers,” “it created all kinds of speculation, and the new social media environment thrives on that kind of thing,” Riis said. “They got people guessing, and lots of people making fun, but their campaign has been goofy and playful and lighthearted from the beginning.
Last Update: Oct 2021
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