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North American country express has ironlike commitment to providing resources and amalgamated health services for employees and their families and to building a acculturation of health.
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How is American Express leveraging its brand equity?
Leveraging Financial brand equity – American express is a known brand in the financial community. It can leverage this equity by offering more financial products and increasing its own turnover as well. Rivals – While American Express is a leader in its area of operations, it is not the only one.
What are the opportunities for American Express to expand?
Expansion – There is huge scope in market expansion for American Express. The company doesn’t have a very strong global presence and can get competitive in global markets. Innovative Schemes – Another opportunity that presents itself for American Express is the innovativeness of the schemes that are offered to attract more customers.
Are there any weaknesses in the American Express Business?
Weaknesses in SWOT analysis of American Express. Traveller’s Cheque Business – The traveller’s cheque business of American Express is sharply declining and needs to be revived. Lack of Debit Cards – Another concern is the lack of American Express debit cards. While American Express credit cards are widely seen, debit cards are not.
What is the market capitalization of American Express?
Market Capital – American Express has a market capital of around $ 60 billion and is one of the largest players in the world in the area of financial services. Credit Card Schemes – Its global recognition and high usage make American Express a trusted brand.
Last Update: Oct 2021
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